Job Description

About League

Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Position Summary:

We’re looking for a Content Marketing Manager who can connect strategic vision with executional excellence — someone who knows how to transform complex ideas into compelling stories that resonate across audiences. You’ll build and execute an integrated content strategy that fuels engagement, strengthens our brand, and supports business growth across the full customer journey.

This role will own a steady flow of both evergreen and campaign-driven content. You’ll lead the creation and publication of social content, newsletters, thought leadership articles, webinars, executive summaries, as well as white papers and research reports. The goal is to maintain a rhythm of storytelling that sustains engagement, supports demand generation, and reinforces our market leadership position.

You’ll partner closely across the marketing organization and beyond — including Campaigns, Product Marketing, Demand Generation, Sales, Partnerships, and Customer Success . Together, these teams ensure that our content strategy not only elevates brand awareness but also drives measurable business outcomes. You’ll help unify messaging, align content with the buyer journey, and ensure that every story — whether it’s a case study, blog, or webinar — advances our strategic priorities and resonates with key audiences in the healthcare ecosystem.

This role is ideal for a strategic storyteller with healthcare experience , particularly within payer or health plan organizations , who thrives at the intersection of creativity, analytics, and collaboration. You’ll work cross-functionally with teams that value creativity, clarity, and measurable outcomes to fuel the content engine — from thought leadership and demand generation to partner campaigns and customer success storytelling. You'll shape and scale a content strategy with real impact in the healthcare innovation space. You’ll help transform market insights into stories that inspire action and make a difference in how healthcare organizations connect and grow.

What you'll be doing:

Strategic Content Planning & Execution

• Own the editorial calendar , anticipating market trends and aligning content with business priorities, product launches, and campaign moments.
• Lead cross-functional content campaigns from concept through launch, ensuring timely execution and strategic alignment.
• Champion consistent messaging and brand storytelling across every channel.

Performance Measurement and Optimization

• Track clear KPIs for content performance — engagement, reach, conversions, and brand impact.
• Report regularly on results, identifying insights that inform future strategy and improve ROI.
• Leverage AI, analytics, and SEO tools to continually refine content for audience and search performance.

Market-driven Content and Resource Management

• Translate market insights and customer pain points into high-value content that motivates action.
• Manage a mix of internal and freelance resources to maintain a strong, consistent content pipeline.
• Ensure that all deliverables align with voice, tone, and brand standards.

Integrated Content Writing

• Write and edit across channels — including SEO content, web articles, video scripts, email, social media, and thought leadership assets .
• Collaborate with product and campaign teams to connect content with the broader go-to-market strategy.
• Contribute original ideas for research, storytelling, and campaign themes that drive engagement and differentiation.

Process Evolution and Collaboration

• Work closely with stakeholders to refine content request and approval workflows , improving visibility, efficiency, and impact.
• Help evolve the content strategy through collaboration, feedback, and proactive idea-sharing across teams.

Security-related responsibilities:

• Compliance with Information Security Policies
• Compliance with League’s secure coding practice
• Responsibility and accountability for executing League's policies and procedures
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

What we're looking for:

• 5+ years of experience in content marketing, editorial strategy, or brand storytelling , ideally within healthcare, health tech, or payer organizations .
• Demonstrated ability to create and manage content that drives engagement, conversion, and brand growth.
• Exceptional writing, editing, and project management skills.
• Proficiency with content analytics, AI, and SEO tools (e.g., Pardot, GA4, SEMrush, ChatGPT, Gemini).
• Experience managing freelance contributors and/or agencies.
• Strong collaborator who thrives in cross-functional environments and balances strategic thinking with hands-on execution.

US APPLICANTS ONLY: The US-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all US locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for USA applicants only

$80,000—$95,000 USD

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status . If you are an individual in need of assistance at any time during our recruitment process, please contact us at recruitinginfo@league.com .

Our Application Process:

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer, which we hope you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Here are some additional resources to learn more about League:

Work Location:

We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

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Use of AI Notice
We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here .

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Job Tags

Remote job, Full time, Freelance, Work at office, Monday to Thursday, Flexible hours,

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