Job Description

In this role, you will be an integral contributor to Consilium’s Marketing Team by building, deploying and optimizing email campaigns. 

Key areas of focus:

• Develop, test and deploy email campaigns using Salesforce Marketing Cloud
• Write and troubleshoot AMPScript for personalization and dynamic content
• Build automated journeys and triggered sends
• Code and QA HTML table-based email templates based on provided designs
• Collaborate with designers to translate page/email designs into responsive templates
• Craft completing subject lines and preheaders to maximize open rates
• Monitor performance metrics (CTR, OR, conversions, deliverability) and adjust campaigns
• Manage campaigns across lines of business simultaneously
• Stay current with best practices in email deliverability, engagement and compliance

What you will need to have:

• Minimum 2-3 years experience using Salesforce Marketing Cloud
• Proficiency with AMPSript, HTML and CSS
• Experience with Journey Builder, Email Studio and Contact Builder
• Strong understanding of integrating Salesforce CRM with Marketing Cloud
• Demonstrated success with subject line testing and increasing open rates
• Analytical mindset with experience interpreting campaign performance data
• Ability to manage multiple campaigns simultaneously
• Strong organizational skills, time-management skills, attention to detail, and strong initiative
• Ability to document, present and report key findings for a variety of audiences both verbally and in writing

Preferred Qualifications:

• Strong understanding of integrating Salesforce CRM with Marketing Cloud
• Experience in utilizing Salesforce Einstein
• Experience in utilizing Mobile Studio
• Salesforce certifications: Salesforce Certified Marketing Cloud Engagement Developer/Salesforce Certified Marketing Cloud Email Specialist

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