Job Description

Description We are providing a long-term contract employment opportunity for a Digital Marketing Specialist in the higher education industry, located in Irvine, California. As part of our team, the Marketing Specialist will play a pivotal role in developing and managing marketing projects, including advertising materials for various channels like print, social media, SEM, SEO, website, e-mail, radio, video, and display ads. Responsibilities: - Develop and guide creative briefs in collaboration with the creative team or agency to meet advertising goals - Analyze and optimize email campaigns, incorporating regular testing - Review and recommend revisions to all marketing collateral to ensure objectives are met - Manage relationships with campus leadership, internal stakeholders, and agency partners - Act as a liaison between campus and creative teams to address marketing needs - Strategize with media agencies on media planning, execution, performance analysis, and reporting against predetermined ROI and KPIs - Ensure all marketing materials adhere to compliance standards - Contribute to the overall marketing strategy - Maintain order, cleanliness, and safety at work - Manage and review creative work, collaborating with agencies to complete creative projects - Analyze media performance and provide regular updates on performance - Handle logistics for photo and commercial shoots and production. Requirements - Proficiency in Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign for creating marketing materials - Experience using Customer Relationship Management (CRM) systems to manage and analyze customer interactions - Familiarity with Facebook Insights for tracking user interaction on the company's Facebook page - Ability to create effective advertisements in various media including print, digital, and social media platforms - Experience in blogging to generate online content and engage with the community - Demonstrated skills in increasing brand awareness through innovative marketing strategies - Understanding of budget processes for managing marketing expenditures - Expertise in campaign planning, from conception to execution and evaluation. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Job Tags

Permanent employment, Contract work, Temporary work,

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