Director of Marketing Job at Elevate Home Services, Fort Myers, FL

K01qbmNxd3JNaHlSNFJ4MHdTZ3RkT0ttemc9PQ==
  • Elevate Home Services
  • Fort Myers, FL

Job Description

Director of Marketing (B2C) – Lead the Brand Fort Myers Homeowners Trust

Are you a strategic, data-driven, and consumer-focused marketing leader ready to build a household name in the home services industry?  Elevate Home Services is looking for a  Director of Marketing (B2C)who thrives on growth, storytelling, and customer engagement.

This is your opportunity to shape a premium local brand from the inside out — leading campaigns, driving customer acquisition, and building a high-performance marketing team. With a solid foundation, company support, and strong leadership, you’ll have everything you need to make your mark.

Let’s build something extraordinary—together.

Position Highlights:

•  Salary Range: $125K–$150K base (based on experience & fit)
•  Location: Fort Myers, FL
•  Focus: Consumer-facing brand growth and local market dominance
•  Ownership: Full strategic and creative control over all B2C marketing efforts
•  Team: Lead a cross-functional team of marketers, digital specialists, and creatives

What You'll Do:

1. Strategic Leadership

• Develop and execute comprehensive, consumer-focused marketing strategies
• Set short- and long-term goals that align with company-wide objectives
• Identify growth opportunities through market trends and competitive analysis

2. Brand Management

• Shape and evolve Elevate’s brand identity, positioning, and messaging
• Ensure consistent, compelling communication across all platforms

3. Campaign Development & Execution

• Lead integrated campaigns (digital, social, email, print, TV, radio, local events, and more)
• Oversee creative direction, messaging, content, and performance

4. Market Research & Consumer Insights

• Use data and research to understand consumer behaviors and buying patterns
• Translate insights into effective messaging, pricing, and product strategies

5. Team Leadership & Collaboration

• Hire, develop, and mentor a high-performing marketing team
• Collaborate with internal teams: sales, operations, product, and customer service

6. Budget Management

• Build and manage a performance-based marketing budget
• Track ROI, control spend, and maximize efficiency

7. Digital & Social Strategy

• Oversee SEO, SEM, PPC, paid social, influencer marketing, and online reviews
• Own and optimize Elevate’s digital footprint and consumer experience

8. Performance Measurement

• Define and analyze KPIs to guide strategy and refine execution
• Proactively adjust campaigns based on performance and feedback

What We're Looking For:

• 7–10+ years of marketing experience, including 3–5 years in a leadership role
• Proven track record in B2C marketing, especially for service-based or local brands
• Deep understanding of digital marketing, brand development, and campaign strategy
• Strong communication, project management, and creative leadership skills
• Experience managing cross-channel campaigns and internal marketing teams
• Familiarity with marketing platforms like Google Ads, Meta Ads, SEO tools, and CRM systems (Salesforce, ServiceTitan, etc.)
• Home services or Fort Myers/Naples market experience is a plus

Success Metrics for the Role:

• Lead Generation and Conversion Rates
• Consumer Engagement & Retention
• Return on Marketing Investment (ROMI)
• Brand Awareness and Customer Sentiment
• Local Market Share Growth
• Marketing’s Contribution to Revenue & Profit

Why Choose Elevate Home Services?

•  Competitive Pay: $125K–$150K salary with growth potential
•  Health Benefits: Low-cost medical, dental, vision, life insurance, and 401(k) with match
•  Work-Life Balance: Paid time off, wellness days, birthday off, and flexible schedule
•  Career Growth: Clear advancement paths, promotion from within, and leadership development
•  Tools of the Trade: Modern platforms, digital-first strategy, and fully equipped support
•  Team-First Culture: We value your input, celebrate wins together, and invest in your development

Additional Perks & Culture Benefits:

• 10% Friends & Family Discount on all services
•  Audiobook Library: 25+ leadership and personal growth titles
•  Dave Ramsey's SmartDollar Program for financial wellness
•  Gym Reimbursement: Up to $25/month
•  Weekly Leadership Training: Online or in-person
•  Legal Shield Access for personal legal support
•  Life Coaching & Mindset Training with Weldon Long programs
•  Technical Education Support: VR, in-house, and online training modules

A Typical Day in This Role:

• Strategic planning with leadership and executive team
• Reviewing performance metrics and campaign insights
• Collaborating with creative, digital, and content teams
• Leading team meetings, brainstorming sessions, and vendor calls
• Managing marketing budgets and ensuring proper allocation
• Meeting with external partners and ensuring alignment across departments

Ready to Lead the Charge?

Be the voice behind a brand homeowners trust. Apply now and help Elevate become the most recognized home services provider in Fort Myers.

Job Tags

Full time, Temporary work, Local area, Flexible hours,

Similar Jobs

Department of Motor Vehicles

Investigator Job at Department of Motor Vehicles

 ...This position is located at the Milpitas Investigations Office in Milpitas. This is a...  ...assignments involving Department of Justice, Federal Bureau of Investigations, Department of...  ...as required. Applicants must pass a background investigation, and psychological and... 

Kimley-Horn

Project Manager - Transportation/Traffic Job at Kimley-Horn

**Overview**Kimley-Horn's Mesa office is seeking a Project Manager with 10+ years of experience to join their Transportation Planning and Traffic team! This is not a remote position.**Responsibilities**+ Perform traffic engineering and project management tasks to deliver... 

Cordia Resources by Cherry Bekaert

Accounts Payable Specialist 16703520 Job at Cordia Resources by Cherry Bekaert

 ...(required) Experience in a law firm or professional services industry (preferred) Proficiency with accounting systems and Microsoft Excel Excellent communication, organization, and problem-solving skills High degree of accuracy and attention to detail Ability... 

CACI International

Credentialed Background Investigator - Capital Region Job at CACI International

Credentialed Background Investigator - Capital RegionJob Category: Service Contract ActTime Type: Full timeMinimum Clearance Required to Start...  .... Our staff has been an industry-leading provider of federal background investigations since 2004 and employs full-time... 

TekWissen LLC

Mechanical Construction Coordinator Job at TekWissen LLC

 ...worldwide. Position: Mechanical Construction Coordinator Location: Princeton,...  ...Job Type: Temporary Assignment Work Type: Onsite Job Description:...  ...handover to end users. Coordination of weekend and plant shutdown work with contractors...