Job Description

About The Role :

​The Marketing Director will lead the strategy and execution of marketing initiatives to support CALSTART’s programs and member-driven projects. This role will focus on raising awareness of CALSTART’s initiatives, driving stakeholder engagement, and delivering measurable results. The ideal candidate is a seasoned marketer with expertise in digital and content marketing, social media strategy and managing high-impact campaigns. With 10+ years of experience, this individual will bring a proven track record of creating innovative and results-oriented marketing.

Strong preference to PST based candidates or candidates with the desire to work PST hours.

• Strategic Marketing for Initiatives : Develop strategies and execute marketing campaigns to promote CALSTART’s programs, technical projects, and policy initiatives. 
• Collaborate with program leads to identify target audiences, create key messaging, and define outreach approaches to drive engagement. 
• Ensure marketing initiatives amplify the impact and visibility of CALSTART’s work to stakeholders and partners. 
• Design and implement Marketing campaigns that are measurable, with an eye toward continuous optimization opportunities and gathering insights through analytics. 
• Social Media & Digital Strategy : Lead CALSTART’s social media strategy across all platforms, ensuring consistent messaging and engagement. 
• Create and oversee the execution of social media campaigns tailored to highlight key programs and initiatives. 
• Monitor social media trends, analyze performance metrics, and adjust strategies to maximize audience reach and impact. 
• Campaign Development & Execution : Manage multi-channel campaigns to raise awareness of CALSTART’s programs and projects. 
• Develop high-quality marketing materials, such as reports, case studies, infographics, and videos, to support program goals. 
• Utilize email marketing and other digital platforms to deliver targeted and engaging content to stakeholders. 
• Collaboration Across Teams : Partner with program managers and leadership to align marketing strategies with organizational priorities. 
• Support the business development and member services teams by creating materials and campaigns to drive member recruitment and retention. 
• Work with the policy team to effectively communicate CALSTART’s advocacy efforts and achievements. 
• Data-Driven Optimization : Analyze marketing performance metrics, including social media engagement, campaign effectiveness, and audience reach, to refine strategies and improve outcomes. 
• Provide regular reports and insights to stakeholders and leadership on campaign results and marketing impact. 
• Budgeting & Resource Management : Oversee marketing budgets, ensuring efficient use of resources and alignment with program objectives. 
• Manage relationships with vendors and contractors to support specialized marketing needs.​ 

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• 10+ years of experience in marketing leadership, with a proven track record of managing successful marketing initiatives. 
• Expertise in social media strategy, including content creation, audience engagement, and performance analysis. 
• Strong background in digital marketing, including email campaigns, SEO, content marketing and analytics. 
• Exceptional project management skills, with the ability to balance competing priorities and deadlines. 
• Strong written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.

• Master’s degree 
• Familiarity with the clean transportation or environmental sectors. 
• Experience marketing technical, policy-driven, or member-focused programs. 
• Proficiency with tools such as Salesforce, Marketing Cloud, Google Analytics, and social media management platforms.

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