Job Description
Digital Marketing Manager (B2C) – Onsite | Northwest Houston
Location: Northwest Houston, TX (Onsite only) Relocation not applicable
Employment Type: Full-Time
*Not managing staff*
About the Role
We’re looking for a creative and data-driven Digital Marketing Manager to jo i n our growing marketing team. In this role, you’ll be responsible for planning, executing, and optimizing online marketing initiatives that boost brand awareness, engage customers, and drive conversions in a B2C environment .
If you’re passionate about digital channels, paid ads, social media, SEO, email marketing, and engaging content and want to make a measurable impact, this is the role for you.
What You’ll Do
- Develop, execute, and monitor digital marketing campaigns across social media, email, search engines, and display networks.
- Optimize website content, landing pages, and ad copy for improved search engine rankings and conversion rates.
- Manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.), ensuring budget efficiency and ROI.
- Coordinate and schedule social media content that aligns with brand messaging and campaign objectives.
- Track and report on KPIs such as traffic, engagement, conversion rates, and cost per acquisition.
- Collaborate with design, sales, and content teams to ensure consistent messaging and branding.
- Stay current on digital marketing trends, tools, and best practices to keep the brand competitive.
What You Bring
- Bachelor’s degree in Marketing, Communications, or a related field required.
- 5+ years of digital marketing experience in a B2C setting or Agency setting required.
- Proven experience in developing and executing integrated marketing strategies across multiple channels, including social media, PPC, and digital.
- Project management skills with the ability to manage multiple priorities in a very fast-paced environment.
- Strong understanding of PPC advertising (Google Ads, Bing Ads, etc.), social media marketing.
- Experience in driving website traffic, creating digital campaigns, managing paid ads, and optimizing digital campaigns for conversions.
- Solid understanding of content creation, brand development, and creative direction.
- Excellent leadership, communication, and organizational skills.
- Ability to analyze data and make strategic decisions based on performance metrics.
- Creative thinker with a focus on innovative and effective marketing solutions.
- Proficiency in MS Office Suite (Outlook, Word, Excel).
- Experience in marketing health industry
- Experience in managing CRM, CSM, SEO platforms, Google Analytics, Power BI, social campaigns and multimedia campaigns
Why Join Us
- Opportunity to directly impact brand growth in a competitive B2C market.
- Collaborative and creative team environment.
- Professional growth opportunities with exposure to diverse digital channels.
- Excellent benefits.
Salary: $100,000-$120,000 Range depending on years of experience and qualifications.
If you’re ready to bring your creativity, analytical mindset, and marketing expertise to a dynamic onsite role in Northwest Houston , we’d love to hear from you.
Job Tags
Full time, Relocation,